The loyalty app built for retail
Turn one-off shoppers into loyal regulars. Run loyalty programmes that reward customers for coming back again and again.
More than a loyalty card
Give customers a loyalty programme that brings them back.
Your brand in their pocket
Keep customers close. Launch a branded loyalty app, live on iOS and Android.
Every channel covered
Customers earn and redeem points in-store, online, or through the app.
Target smarter
Pinpoint customers by purchase history. Send notifications at the right time.
Drive repeat sales
Run promotions, share exclusive offers, and keep your brand front of mind.
Ask our 300+ retailers
In their own words
“The introduction of the FUSE Customer Loyalty App has improved our customer experience and, again, led to greater efficiencies in retail operations.”
Ian Yeatman
Head of Retail Operations at Silvermere Golf
“Developing Voisins Rewards with the team at Swan has enabled us to get the right message in front of the right person at the right time.”
Sarah Sacriste
Head of Marketing at Voisins
“We worked with Swan to implement loyalty and promotion developments online. Members of our Gardener’s Club can now log into their account online to see balances, find exclusive offers, earn points and spend rewards.”
Matt Parsley
IT & Web Operations Manager at Chepstow Garden Centre
A loyalty app lives in your customers' pocket permanently.
Ditch the physical card
Switch from costly plastic cards to digital. Give your customer loyalty programme the accuracy and visibility it needs to drive more footfall.
When footfall drops, push an offer. Bring customers in.
Drive footfall
A well-timed push notification to the right customers can turn a slow day into a productive one.
Use the data you already have to send personalised offers that sell.
Stop guessing. Start targeting
Send the right offers, to the right customers, at the right time. That's what a customer loyalty app should deliver.
Built for retailers
Everything you need to run a customer loyalty programme in retail.
Get online fast
Your loyalty app can be live in as little as four weeks. We’ve got setup covered.
See what’s working
See points issued, redemptions, and engagement activity in one dashboard.
Increase footfall
Reach customers with notifications. Timed, targeted, and tracked through the app.
Keep data clean
Every customer interaction updates in your retail system automatically.
No need to build an app from the ground up.
Skip the web build
Turn your existing website into a branded loyalty app experience without the build cost, or the development time.
Shipster, Mailchimp, Sage, Klarna - already covered.
Fits around your setup
Our loyalty programme app slots into the tools you already use. Nothing gets ripped out, and you can add more as you grow.
Retail that flows
All your systems working as one
Designed for stores
like yours
Built for your world • 80+ integrations • Trusted by 300+ retailers
Furniture
Organise custom orders, delivery slots and stock in transit, all from one system.
Department stores
Process concessions, gift cards and loyalty from one system, whatever the order size.
Fashion
Connect style, colour and size across every channel. Stock, sales and loyalty move in sync.
Sports and Stadium
Manage custom shirt printing, fan loyalty and matchday retail in one system.
Ask our 300+ retailers
Don’t take our word for it
Rewards, fully online
Chepstow Garden Centre's Gardener's Club members now log in to check balances, find exclusive offers, and earn and spend points online.
Chepstow Garden Centre • General Retail
Loyalty, less effort
Silvermere Golf's loyalty app lifted customer experience and brought greater efficiency right across retail operations.
Silvermere Golf • Sports & Stadium
Right message, right time
Building Voisins Rewards with Swan means the right message reaches the right customer at exactly the right moment.
Voisins • Fashion
A true partner
Sterling Home holds weekly meetings with Swan on developments and issues, finding the team consistently cooperative and eager to listen.
Sterling Home • Department Stores
Stay up to date
News
How to reduce ordering errors and speed up sales on the shop floor
How the Swan Customer Ordering App helps retail teams capture sales faster, reduce errors and deliver a better experience on the shop floor.
How to save 10+ hours a week in store operations
How the Swan Store Operations App can save you time and lead to increased ROI
5 ways to simplify your department store operations
Running a department store means juggling stock, ecommerce, and customer orders. Here are 5 ways the right retail management system simplifies it all.
Still have questions?
FAQs
What is a loyalty app?
A loyalty app is a branded app your customers download to earn and redeem points. It replaces a physical loyalty card, and it lives on their phone, so it can't be left in a coat pocket or lost in a drawer.
How long does it take to launch a loyalty app?
Your customer loyalty app can be live in as little as four weeks. Because it's built on your existing website rather than from scratch, most of the groundwork is already there.
Can customers earn and redeem points in-store, online and through the app?
Yes. Points sync across every channel in real time, so a purchase made in-store shows up in the app instantly, and vice versa. Customers see one balance, wherever they shop.
How do customer loyalty programmes in retail drive repeat sales?
By turning purchase data into timed, targeted offers. Send the right notification to the right customer, based on what they've bought before, and a quiet Tuesday can turn into a busy one.
Ready for retail that flows?
Make every customer a regular
See how our loyalty app keeps customers coming back. And spending more.